You are up against an overwhelming torrent of slop all competing for your potential customers attention.

Right now, brands are discovered through virality.

Someone makes a flashy video, edgy post, or creates some scandal to get eyeballs.

None of these tactics are indicative of quality, yet this is what's required to get noticed on the internet, this means that many brands with excellent products are drowned out by inferior products with better (read: louder) marketing.

This leads to a zero sum game of who can shout the loudest.

Which leads to users becoming numb to the constant barrage of barely solicited marketing fired at them hourly.

This leads to more and more people are leaving the open internet for closed group chats and their personal social graphs.

People are moving from the grassy field to burrows. High trust, small, verified communities, free from spam and malicious actors.

Barrow is a way to reach these networks.

Ask yourself, how much more likely are you to purchase something if you receive a recommendation from a highly trusted friend, how about two or three?

A thousand 5 star reviews from strangers means nothing compared to a close friend saying they loved it.

Taste is qualitative, not quantitive in nature.

Barrow's discovery works through Pals. Your feed consists exclusively of shops owned by your pals, and shops with positive reviews from your pals.

There is no algorithm, no paid advertising, and no internal marketing team.

Users see only products from their high trust communities. To reach these groups, you contact a member, ask them to review or purchase a product, and you are now in front of this audience, you will be seen by a high engagement community.

This is a depth-first strategy, you aren't aiming to get a thousand minimally interested punters, but 3 or 4 dedicated, curious users, that will carry your brand forward for the long term.